Intro
Established in 2020, Pinnacle Living at Fort Ferry provides a unique independent living option for individuals aged 55 and older. Setting itself apart from traditional retirement or assisted living facilities, the community's dedicated team strives to match residents with living accommodations tailored to their specific needs. The dedicated team maintains pristine grounds and communal spaces while offering a wide range of services and amenities. At Pinnacle Living, residents lead happy self-sufficient lifestyles and are free to enjoy everyday to the fullest!
Pinnacle Living at Fort Ferry Website Redesign.
Role
Agency
Year
OOMDO LLC
2023
Lead Designer
A Fresh Redesign.
The project involved the redesign of Pinnacle Living at Forts Ferry's website, a 55+ Independent Living Community located in Latham, NY. The primary objective was to revitalize the community's online presence and create a user-centric website that resonates with adults aged 55 to 70. The current demographic of predominantly 80+ adults prompted the need for a fresh approach to attract a more vibrant and active audience that would live there for years to come.
Overview
Attracting a Younger Demographic.
The primary challenge was to transform Pinnacle Living's online image, which was currently catering to an older demographic, into a vibrant and engaging platform that would capture the attention of younger adults seeking an active and enriched lifestyle. We learned that the older demographic would need more hands on care and typically have a shorter tenure at the facility.
Challenge
An Emphasis on Lifestyle.
To create an interface that would effectively communicate the community's modern amenities, enriching activities, and vibrant lifestyle, while dispelling the misconception that the community was exclusively tailored to an older demographic.
The interface contains a welcoming aesthetic, user-friendly navigation, and content that emphasizes an active and connected lifestyle. The design incorporated dynamic imagery, warm colors, and intuitive pathways to key information.
Solution
Fresh Perspective.
The Pinnacle Living at Forts Ferry website redesign stands as a testament to the transformative impact of user-centered design. By embracing a fresh perspective and addressing the unique needs of a younger age group, the community is well-positioned to embrace a new era of growth and vitality.
Key Takeaway
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