Intro
Meet Kim Gross, a Life Coach, Rapid Transformational Practitioner, Motivational Speaker, and a recovering codependent. She has helped people to go from perfectionism and people pleasing to POWERful. Kim has a passion and desire to help others to create real and meaningful relationships, and create the inner power to “Dare Greatly” as her clients create the life they desire.
Kim Gross Coaching Website Redesign
A Fresh Visual Identity.
Kim Gross, a Life Coach known for her expertise in helping people pleasers and perfectionists, approached us to revamp her website, previously designed by the agency a few years ago. The previous site, "Unlock Your Mind," was limited in scope, primarily focusing on Rapid Transformational Therapy. Our mission was to create a more versatile website that incorporated a broader range of services, a fresh visual identity, and a clear articulation of Kim's unique coaching philosophy.
Overview
Expanding Audience.
The redesign journey with Kim Gross posed several key challenges. Firstly, rebranding from "Unlock Your Mind" to a more relatable and personal identity required strategic thinking to convey her unique coaching approach while broadening her appeal.
Expanding her services to include Individual and Group coaching was essential, demanding clear communication of her diverse support offerings.
Lastly, integrating podcast and speaker features, along with an engaging online quiz, necessitated a careful balance of content and functionality for a holistic user experience.
In summary, these challenges revolved around rebranding, service expansion, enhancing the introduction, and integrating interactive features, all vital for connecting effectively with her target audience and facilitating meaningful personal growth journeys.
Challenge
Time to Empower.
One of the pivotal decisions in the redesign process was to bid farewell to the dated side navigation. This change was instrumental in decluttering the website and establishing a more engaging and coherent user experience.
Through strategic content organization and the removal of distracting elements, the website now tells a cohesive and persuasive story of empowerment. This shift in storytelling, coupled with a cleaner, more accessible design, has contributed significantly to user engagement and conversions, ensuring that Kim's message reaches and empowers those in need of her guidance. This includes: a functional and engaging online quiz for self-assessment, highlighted podcast and speaker features, clear calls-to-action, and a variety of service opportunities.
Lastly, I kept a similiar color scheme as the previous website, green and blue, which helps symbolize freshness and tranquility. Along with an updated logo, designed by my coworker Gianluca Puorto, was crafted to embody Kim's new identity.
Solution
Relatable and Effective.
The Kim Gross Life Coach website redesign exemplifies how strategic design and content adjustments can revitalize a coaching practice's online presence. The refreshed identity, expanded services, and engagement tools have positioned Kim as a relatable and effective coach, ready to empower her clients on their personal journeys.
Key Takeaway
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