Designer

Caucasian woman in her 20's, sitting outside at a table with her laptop. She is wearing a wide brim black hat, while posing and smiling at the camera.

Weightlifter

Caucasian woman in her 20's, performing a lift on the a platform, wearing a black singlet, belt, and knee sleeves. She is holding a barbell in the front rack position with blue kg plates on each side.

Cat Mom

A black long-haired cat, and a tabby cat sitting on top of a white refrigerator.

Gamer

Image of Assassin's Creed Orgins in-game screenshot of warrior sitting on his mount, with eagle resting on is arm, staring out at the pyramids.

Foodie

Caucasian woman in her 20's, sitting at a table with a burger, drink, and mac n cheese in front of her. She is smiling at the camera.

Adventurer

Caucasian woman in her 20's posing for the camera with her hand reaching out to each side, a lake and mountains located in Queenstown, New Zealand in the background

I am a

Intro

It's a question that drives my passion and defines my journey. Initially, I simply wanted to design, but as I delved deeper, I discovered a fascination with human behavior and interaction. Design, for me, is not just about aesthetics; it's about how people perceive and engage with what's in front of them.

My evolution in design began purely with a focus on appearance, but as I grew it became apparent that true design recognizes the importance of functionality. It took some trial and error as criticism was a challenge for me, often taken personally. However, this adversity spurred growth, helping me embrace valuable lessons and increased my confidence.

In my current role, I've taken the initiative to reshape our design team's approach. For our website clients, we transitioned from creating standalone homepage mock-ups to fostering collaboration and prioritizing the core objectives of our projects. As a result, clients felt more comfortable giving feedback with no bias, they felt "in the loop", and the outcome was exactly want they envisioned! Another initiative I took was cultivating a more harmonious relationship with our development team, by emphasizing better design systems and naming conventions while actively engaging in discussions about functionality.

My commitment to design led me to explore human-centered design on my own time, driven by a desire for growth and a vision of working in a dynamic environment. My ultimate goal is to contribute my skills to a company that encourages continuous improvement, where I can collaborate with a team that both challenges and supports each other to become exceptional designers. My journey will continue as it is fueled by curiosity and an empathy for those in need of a better experience.

Why did I choose to embark on the path of creativity and human-centered design?

Let's Get In Touch!

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SUNY Polytechnic Institute

Bachelor's of Science | Major: Communication & Information Design, Minor: Marketing

2014 - 2017

Education

Download Resume

Adobe Creative Cloud

Detail-Oriented

Creative Thinking

HTML/CSS

Problem-Solving

Responsive Design

Skills

Curiosity

Allows me to uncover unique solutions and deliver fresh, engaging experiences by fostering a deeper understanding of the world around us.

Growth

Drives me to continuously expand my skills and knowledge, enabling me to evolve, learn from experiences, and achieve my goals.

Empathy

Cultivating compassion and connection, it's the ability to step into the shoes of the users, understanding their perspectives, needs, and pain points.

Creativity

It enhances my problem-solving abilities by transforming abstract concepts into visually stunning and functional solutions that leave a lasting impression.

Core Values

OOMDO LLC | Digital Marketing Agency

2019 - Present

Implemented the development and execution of the company's first formal design process for website projects, emphasizing a user-centric approach to enhance user experience.
Collaborated closely with cross-functional teams to translate client requirements and business goals into innovative visual solutions, incorporating feedback to iterate and refine designs effectively.
Developed mock-ups and conceptualized designs for client websites, ensuring alignment with brand identity and marketing objectives.
Executed user-centered design methodologies, including wireframing, prototyping, and usability testing, to validate design concepts and optimize user interactions, resulting in enhanced user satisfaction and retention.
Designed and produced a wide range of digital assets for automotive dealerships, including social media graphics, print materials, website elements, email campaigns, and Google ads.

Afrim's Sports | Local Sports Facility

2017 - 2019

Responsible for the designing landing pages, and maintenance of websites for Alleycat’s Soccer Club and Afrim’s Sports.
Conceptualized and executed brand logos for the new opening of Afrim’s Sports Park and the food court Tavern on The Turf.
Managed multiple design projects simultaneously, prioritizing tasks and meeting tight deadlines while maintaining a high standard of quality and creativity.
Designed visually striking promotional materials, including posters, flyers, and banners, to promote sporting events, tournaments, and facility amenities, resulting in increased attendance and community engagement.
Conducted photo shoots and curated image libraries to capture the excitement and energy of sporting activities and events, enriching promotional materials and digital content with authentic imagery.

Anna Oberkircher Designs | Freelancing

2015 - Present

Managed and executed comprehensive visual design solutions for a local gym, Aevitas Fitness, encompassing logo designs for different programs, social media design and management, and apparel design for events throughout the year, resulting in strengthened brand identity, increased community engagement and sign-ups, and enhanced marketing efforts.
Proficient in creating visually stunning and user-friendly websites using Squarespace, Wix, or WordPress platforms, leveraging expertise in HTML and CSS to customize layouts, styles, and interactive elements.
Managed end-to-end website design projects independently, from initial ideation and sketching, to utilizing Figma to craft comprehensive journey maps, wireframes, and prototypes, ensuring cohesive user experiences and seamless integration of design elements, to final production and delivery, while adhering to project timelines and budget constraints.
Developed custom logos, branding materials, and style guides tailored to each client's unique needs and target audience, ensuring consistency across all touchpoints and channels.